BMW Italia builds one-off M3 tribute to Alex Zanardi

BMW Italia has shown a one-off M3 called Tribute to Alex Zanardi, built with the design studio BorromeoDeSilva to mark what would have been his 60th birthday, BMW Group says.

The car is based on the current M3 and also marks the model's 40th anniversary. BMW Italia displayed it at EICMA 2026 on the BMW Motorrad stand in Hall 14 from Nov. 4, according to BMW's EICMA release.

In its report on the car, Carscoops calls it an M3 Competition in matte white, with red accents on the front splitter, M colors along the sides and a blacked-out rear bumper. The studio also designed the livery.

The pineapple is the signature detail

Carscoops says the pineapple, Zanardi's good-luck charm, is the car's signature graphic and is embroidered on the headrests.

Inside, Motor1 reports, the front seats are trimmed in dark gray Alcantara. The centers are laser-cut with holes that show a backing shifting from blue to red. Alcantara and Befuel contributed to the build. BMW Italia also unveiled a permanent commemorative panel at the House of BMW Italia.

What BMW hasn't said

The sources don't say whether the car will be sold or stay a one-off display piece. Whether it will come to the US isn't known either, and neither are a price or any production plans.

Used M3 prices are up 5.9% in a year

In listings we tracked through Nov. 10, 1,147 used M3s were for sale, from the 1988 model year to the 2027, at a median asking price of $67,200. The cheapest M3 asks $10,400.

Comparable M3s were listed 5.9% higher in November 2026 than in December 2025. Between August and November 2026, asking prices held steady. Cars typically leave the market after 54 days, and we rate the model's market balanced.

By our count, 302 M3s rate as great or good deals against fair values, which you can check in the BMW M3 price guide.

Two M3s priced well under fair value

A champagne 2018 M3 sedan with 17,155 miles in Kansas City, Kansas, asks $50,294, about $20,000 under its fair value range of $64,700 to $76,100. It is the only one for sale in Champagne Quartz Metallic, and it has been listed 51 days. Other F80 sedans are listed too.

A black 1998 M3 coupe with 37,178 miles in Peoria, Illinois, asks $35,324, about $18,500 under fair value. At 85 days listed, it is worth asking whether the seller will go lower. The best M3 deals are sorted by rating.